新浪彩票

Brand Concept
Brand Concept
Show the talents and cast the road to success
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  • Vision
  • Brand Positioning
  • Core brand value
  • Brand spirit
  • mission
Vision
Become a world-class enterprise with global trust and unique value creativity!

Interpretation:
• Global Trust: We are committed to meeting the needs of our customers and helping them succeed is the foundation of our survival and development. We must comprehensively meet the diverse needs of our customers from products, technologies, services and solutions. We must stand in the perspective of customers, use true passion, dedicated dedication, and continuous innovation to creatively meet customers' realistic and value-added needs, and win customer touch and trust.
• Unique value creation: We strive to create differentiated core competitive advantages, focus on customers, integrate R & D, manufacturing, and service resources, and provide customers with reliable, quality-leading, environmentally-friendly and efficient composite capabilities to create value and help customers realize success.
• World-class enterprises: We must build Xugong into a world-class enterprise with an international talent team, leading international technology, international management level, international corporate culture, and international brand influence.

The blue quadrilaterals represent the globalization of Xuye Industry and the globalization of the four seas; Founder Zheng conveys the corporate character of Zhenggong Zhengdao, which is honest and trustworthy; the softened four-corner edges symbolize that Xu Tools has an inner circle and a harmonious and eastern wisdom.
The regular hexagon is inspired by the abstract nut, which represents the industry characteristics of construction machinery, and also represents efficiency and effectiveness.
The three sides represent XCMG's core values:
The triangle top gyro symbolizes that Xugong adapts to market competition, debugs its self-crisis and enterprising consciousness, and never stops pursuing innovation and improvement.
The logo is based on blue and white. The contrast is strong, clear, concise, and eye-catching; it means broad tolerance, purity and rationality, eternal life, and unlimited creativity.
Brand Positioning
Global trusted engineering equipment solution service provider!
Brand Core Value DNA
Brand spirit
Innovation, challenge, responsibility, integration
mission
Explore engineering technology and provide solutions for global engineering construction and sustainable development!
Interpretation:
• Exploring Engineering Technology: We are industry-oriented, stick to the right choice, stick to our hearts, focus on engineering technology and equipment and related application areas, deepen Rio Tinto, extend moderately, and rely on bit by bit, persevering innovation, and do our best. Create quality with wisdom, and create a bright future for the global industry "Mount Everest."
• For global engineering construction and sustainable development: Our existence is to better serve global engineering construction. As a corporate citizen, we are deeply concerned about the sustainable development of human society and are committed to creating a better world.
• Solutions: We provide customers with not only leading products, technologies and services, but also overall solutions that meet diverse needs, thereby continuously creating value for customers and helping them to succeed.
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