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Wang Min's message XCMG Brazil: To become a new benchmark for XCMG's internationalization strategy!

| 关注: Release time: 2020-01-08 | Follow:

In January, the South American land was enthusiastic. On January 4, 2020, local time in Brazil, after nearly 32 hours of toil, Chairman Wang Min set foot in the hot land of Brazil for the fifth time. During the stay, Chairman Wang Min and his party rushed to XCMG's Brazil manufacturing base to inspect and guide the work for the first time, and visited and sympathized with all the employees of XCMG Brazil who were “always on the road”.


Wang Yansong, vice president of Xugong Machinery and chairman of Xugong Brazil, Jin Yi, deputy general manager of Xugong Finance Company, Cui Xiangdong, deputy director of Xugong spare parts management, and Gan Xinting, deputy general manager of Xugong Brazil.





Chairman Wang Min shook hands with everyone cordially and greeted all the employees of China and Pakistan to express their warm welcome to the chairman.


Xugong Brazil with "Souls and Dreams"


Chairman Wang Min met with CMB staff cordially and delivered a warm speech


On behalf of 23,000 employees of XCMG and all the leaders, Chairman Wang Min first extended greetings and salutes to XCMG Brazil employees. He said with deep affection, "From the way of St. Paul, I was imaginative and full of thoughts. When there are more than 30 kilometers from the factory, in my heart, my soul is full of dreams. Brazilian factories, Brazilian employees. "




As an important part of XCMG's internationalization strategy and participation in the “Belt and Road” initiative, XCMG's Brazilian manufacturing base has always been an enterprise that Chairman Wang Min has always been concerned about and concerned about. Today, XCMG Brazil is not only the largest manufacturing base built by XCMG overseas, but also the first and currently the largest construction machinery industrial park built by the Chinese construction machinery industry in Brazil.


For the achievements of XCMG Brazil in 2019, Chairman Wang Min is very pleased. He pointed out that the performance of the Brazilian plant has taken another solid step. In the same way, in the "rooted in Brazil and radiating South America" proposed by XCMG, I see that the roots in Brazil are getting deeper and deeper, and our brand's influence in all walks of life has become greater and its competitiveness has also improved.




Visit XCMG Brazil workshop and guide the work


After more than 3 years, Chairman Wang Min once again affectionately visited every corner of XCMG Brazil. From the production workshop to the employee apartment, every change and development of XCMG Brazil made him very happy.



When visiting the staff apartment, Chairman Wang Min stayed in the staff culture wall for a long time. He carefully checked the photos of each staff member and nodded with relief.



Watch the China-Pakistan Exchange of the Medal of Honor


Before staring at the "China-Pakistan Exchange of the Highest Medal of Honor", he pointed out that the obtaining of the China-Pakistan Exchange of the Highest Medal of Honor reflects the integration of our culture with local culture. "Going out", the diligence, integrity, and seriousness of the Chinese people we have shown in our business activities, underscore our global governance concept of "cooperation, co-construction and sharing" and the concept of building a community of shared future for mankind. The reason why we can get the highest honor is because we have insisted on it. We use our struggle and hard work to get the recognition of Brazil. This is our contribution to the country.


"XCMG Brazil is the bridgehead of the international strategy"


"XCMG should take the internationalization strategy as the main strategy, and all the strategies should serve it. Talent strategy, technology strategy, management strategy, and market strategy must support the internationalization strategy." In the afternoon, XCMG Brazil's work report meeting In the past, Chairman Wang Min said firmly, "I hope that the Brazilian company can become an important piece of XCMG's internationalization strategy, set an example and model, and the Brazilian company is the bridgehead of the internationalization strategy."



XCMG Brazil reports on the annual results, the establishment of XCMG Brazil Bank, and the Brazilian market situation.


In recent years, XCMG equipment has been widely involved in the construction of Brazil's infrastructure. The Olympic venues and the 12 World Cup venues all have XCMG equipment involved in the construction. Made in Brazil has become a mainstream brand in Brazil. In 2019, it successfully won the first order in the history of the Argentine government; won the "Middle Honor Medal for China-Pakistan Exchanges"; XCMG Brazil Bank was approved by the Brazilian Central Bank to prepare for the establishment of Chinese manufacturing enterprises in the Americas. Zero breakthrough in bank license.






Chairman Wang Min requested to further improve the "Three One Can" high-quality development, overcome difficulties, strengthen international management, optimize the assessment mechanism, form a community of destiny and a community of interests, optimize the service spare parts system, and enhance product competitiveness. "This year's Brazil and South America are still in turmoil and downturn, but we are fully prepared to meet the challenges and achieve new results."


"Must fight on a world-class battlefield"


"A world-class company must fight on the world-class battlefield!" Chairman Wang Min has a firm vision when it comes to the international development of XCMG.




In 2001, XCMG products successfully landed in Brazil. XCMG Office was established in Brazil to work with local distributors to cultivate and cultivate the XCMG brand. After nearly two decades of trekking, this “Xugong Iron Army” capable of conquering warfare started from scratch and established Xugong's international brand in Brazil and South America.


Chairman Wang Min said, "Xugong Tiejun, this is a brave army. Our comrades are here, like a wall, blocking any future floods and difficulties, like a nail, firmly nailed. Live in your own position. This is XCMG, this is how cadres grow up and steel is made like this. "He pointed out that XCMG Brazil should adhere to the internationalization path, form a market-oriented tradition, and strengthen the two" No. 1 projects. " "Management, tempering talents, innovating models, speeding up the pace, making more contributions to XCMG and making greater contributions to XCMG's international development!




The future has come. In 2020, XCMG Brazil will firmly adhere to the strategic positioning of “based on Brazil, strengthen Brazil, and radiate South America”, and truly implement the “three steps” high-quality new development and implement the “three steps” strategy to create more miracles and strive to XCMG Everest reached the summit and pushed forward the great cause!


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